Award-winning OBGYN & Pure Encapsulations Develop Integrative Women’s Health Protocols to take Nationwide

PureWoman Platform to Help Clinicians Manage Complex Interplay of Factors Influencing Female Health at Every Stage of Life

Sudbury, MA, March 3, 2016 — Pure Encapsulations®, a leading manufacturer of research-based, hypoallergenic nutritional supplements, launched the new PureWoman platform at the annual Integrative Healthcare Symposium in New York City this past weekend in front of a standing-room-only audience of physicians and nurse practitioners. The platform is comprised of a set of detailed, integrative clinical care protocols that equip healthcare professionals with the tools they need to treat critical issues in women’s health across the life span. Presented by and developed in collaboration with integrative gynecologist Felice L. Gersh, MD, PureWoman offers specific health guidelines that address premenstrual and menopausal support, breast and ovarian health, cardiometabolic health, reproductive support, emotional well-being, and occasional stress.

Women today are often overloaded with responsibilities in the home as caregivers for family members, as well as professionals in the workplace. According to data from the American Psychological Association, women are increasingly challenged in balancing these roles while also taking care of themselves: only 33 percent of women report getting enough sleep; 35 percent are successful in managing stress; 36 percent maintain healthy eating habits and 29 percent are physically active. This leaves a critical gap in women’s health that PureWoman is designed to bridge.

“The PureWoman protocols allow clinicians to support the unique biochemical, hormonal, dietary, and lifestyle needs of women,” explains Dr. Gersh, one of a small number of board-certified OB/GYN graduates from the prestigious Fellowship in Integrative Medicine at the University of Arizona College of Medicine. “These new guidelines equip functional and integrative medicine specialists with the necessary tools to properly tailor a care regimen for each female patient.”

Dr. Gersh will present the new PureWoman protocols to leading doctors and researchers across the country at venues including Harvard Medical School, the Environmental Health Symposium, and the Institute for Functional Medicine Annual International Conference. Developed for women – by women – the new PureWoman platform helps fill an important need in the healthcare community. There are currently four PureWoman protocols available on the Pure Encapsulations website, each based on the tenets of functional medicine, coupling the use of nutritional supplements with holistic recommendations for healthy living, such as adequate sleep, stress management, and regular exercise. Two more protocols will be released in the coming months.

“Industry data tells us that 62 to 79 percent of women across all ages use dietary supplements,” says Joy Devins, Vice President of Pure Encapsulations. “So often busy women sacrifice their own health in order to care for their families and loved ones. We are thrilled to partner with Dr. Gersh to offer this new resource, making it simpler and safer for healthcare providers and their patients to select the right supplements to provide targeted health and nutrition support based on each woman’s personal needs.”

For more information, visit the PureWoman section of our website.

About Pure Encapsulations

A business unit of Atrium Innovations Inc., Pure Encapsulations is committed to producing a complete line of research-based, nutritional supplements. Available through health professionals, finished products are pure and hypoallergenic to optimize the long-term health of all individuals, even the most sensitive. Pure Encapsulations is an industry leader in quality assurance, with extensive raw material and finished product testing program that includes analysis for identity, potency, environmental contaminants, oxidation, and more by certified third-party laboratories. Pure Encapsulations is NSF-GMP registered in the U.S., GMP certified in Canada, and exceeds the standards of the United States Pharmacopeia (USP) for supplement manufacturing. For additional information, please visit

About Atrium Innovations

Atrium Innovations Inc. is a globally recognized leader in the development, manufacturing, and commercialization of innovative, science-based, natural health products that are distributed in more than 35 countries. The company owns healthcare practitioner and specialized retail product brands that are at the forefront of science, innovation, and education. Atrium has over 1,300 employees and operates seven manufacturing facilities complying with current Good Manufacturing Practices. Additional information is available at

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.