Pure Encapsulations Shows “PureLove” for Boston
Employees Raised Spirits and Funds for American Red Cross and The One Fund Boston, Inc. to Honor, Support City and Victims

Sudbury, MA, April 23, 2013 – On Friday, April 19, Pure Encapsulations®, a leading manufacturer of research-based, hypo-allergenic nutritional supplements located in a Boston suburb, held an event to honor and support victims of the tragic events surrounding the Boston Marathon.

As a tribute, Pure Encapsulations’ employees wore running sneakers to work and walked a miniature marathon route on business grounds. At the symbolic yellow and blue finish line, employees were encouraged to express sentiments of support to those affected by leaving messages written in chalk. The event began at noon, with a moment of silence. All contributed funds were donated directly to The American Red Cross of Eastern Massachusetts, Boston’s local chapter, or The One Fund Boston, Inc, established to raise money for the victims.

“We are shaken as both a company and community to see one of Boston’s greatest traditions shattered by such senseless violence,” said Joy Devins, Vice President of Pure Encapsulations. “To honor the spirit of this event in our beloved city, we wanted to do our part to support the victims, and their families, and the first responders involved in that day’s tragic events.”

Appropriately named the “PureLove For Boston Fundraiser,” the event united Pure Encapsulations’ employees and neighboring businesses. Parent company, Atrium Innovations, as well as sister companies of Pure Encapsulations based in different locations worldwide, including Philadelphia, Pittsburgh, West Palm Beach, and Cottonwood. Subsidiaries in Canada, Germany, and the Netherlands also participated by hosting similar events.

“We are a family,” said Pierre Fitzgibbon President and CEO of Atrium Innovations. “By making PureLove for Boston an Atrium-wide effort, we proudly demonstrated our solidarity and ability to make a positive impact in the communities we serve.”

Through The PureLove For Boston Fundraiser, Pure Encapsulations hopes to inspire others to donate to their local Red Cross chapters for emergency and disaster preparedness, or to The One Fund Boston, Inc.

About Pure Encapsulations®
A business unit of Atrium Innovations Inc. (TSX: ATB), Pure Encapsulations® is committed to producing the most complete line of science-based nutritional supplements. Available through health professionals, finished products are pure and hypo-allergenic to optimize the long-term health of the most sensitive patients. Pure Encapsulations® is an industry leader in quality, with an extensive raw material and finished product testing program that includes analysis for identity, potency, environmental contaminants, oxidation and more by certified third party laboratories. Pure Encapsulations® manufactures its own products in an FDA-inspected facility that is NSF-GMP registered in the U.S., GMP certified in Canada, and exceeds the standards of the United States Pharmacopeia (USP) for supplement manufacturing. For additional information, please visit

About Atrium Innovations
Atrium Innovations Inc. (TSX: ATB) is a globally recognized leader in the development, manufacturing, and commercialization of innovative, science-based dietary supplements available mainly through healthcare practitioners and health food and specialized stores. Atrium has over 1,100 employees and operates seven manufacturing facilities. Additional information is available at

Media Contact:

Darice Case

Chemistry Communications

p: 412-325-2895


Bryanna Charbonneau

Pure Encapsulations

p: 800-753-2277


Amelie Germain
Atrium Innovations
p: 418-652-1116