In the ever-expanding world of supplements, it can be challenging for customers to navigate the array of options available at their local pharmacy. At Pure Encapsulations®, we understand that quality matters. That’s how we’ve established ourselves as a professional brand leader in the independent pharmacy market. Our premium, research-backed supplements help differentiate independent pharmacies from chain competitors. This blog will explore the quality attributes of Pure Encapsulations that have helped independent pharmacies stand out from their competition.
FROM YOUR CUSTOMER’S POINT OF VIEW
Independent pharmacies play a crucial role in providing personalized care and attention to their local communities. One of the key aspects that can shape a customer’s perception of these businesses is the choice of vitamins and supplements they stock.
FAILING TO DIFFERENTIATE FROM COMPETITORS
By offering the same supplements as larger chain pharmacies, independent pharmacies are likely to blend in with their competitors, failing to differentiate themselves in the eyes of potential customers. In addition, customers may not see the value in choosing an independent pharmacy if they can find the same products at a nearby chain pharmacy, which may also offer additional services or loyalty programs.
OVERLOOKING NICHE MARKETS AND OPPORTUNITIES
The vitamin and supplement market is vast and diverse. Stocking a limited range of products can prevent pharmacies from catering to niche markets, such as customers with specific health concerns, dietary requirements or preferences for premium-quality products. By overlooking these opportunities, pharmacies may miss out on attracting loyal customers seeking the specialized products and personalized care that larger chains may not provide.
Independent pharmacies that provide high quality supplements may be perceived as knowledgeable and up-to-date on the latest research and trends in the industry. This can reinforce the pharmacy’s role as a trusted advisor and expert in their community, encouraging customers to seek advice and recommendations.
To ensure long-term success, pharmacies should meet the growing wellness demand by including specialized, high-quality options in their supplement offerings. It allows them to leverage their expertise and personalized service to create a unique and appealing shopping experience for their customers.
THE PURE DIFFERENCE: HIGH QUALITY, HIGH VALUE
Pure Encapsulations has become a high-quality supplement partner of choice for independent pharmacies. Here are a few reasons why:
UNWAVERING COMMITMENT TO QUALITY ASSURANCE
At Pure Encapsulations, we take high standards seriously, which is why we’re the most recommended professional supplement brand, ranked highest in quality and trust.1 We source only high-quality raw materials and adhere to strict manufacturing standards to ensure the purity and potency of our products. In addition, each supplement undergoes rigorous testing to guarantee that they meet our exceptionally high standards. This commitment to quality assurance means pharmacists and their customers can trust that they are getting a reliable and effective product.
FREE FROM MANUFACTURING EXPERTISE
The retail pharmacy market can be saturated with products containing artificial additives and common allergens. What makes us different isn’t just our process or what goes into our supplements—what we leave out matters, too. We meticulously manufacture our products to be free from gluten, soy, dairy and many common allergens. Additionally, we refrain from using artificial colors, sweeteners and unnecessary preservatives, providing sensitive customers with a clear choice they can trust. Click here to see FREE FROM on display as we compare our O.N.E.™ Multivitamin formula and the leading brand.
COLLABORATION WITH HEALTHCARE PRACTITIONERS AND RESEARCHERS
We pride ourselves on creating professional-grade formulations backed by verifiable science. One of the critical ways we leverage clinical research is by collaborating with healthcare practitioners and researchers. These collaborations allow us to stay informed about the latest scientific findings and incorporate that knowledge into our product formulations. This way, we ensure that our supplements are grounded in the latest research and offer the most effective support for pharmacy customers. Click here to review our growing body of published research that helps further the science behind our nutritional supplements.
SHARED SUSTAINABLE VALUES
In today’s market, many customers actively seek products and businesses that prioritize sustainability and minimize environmental impact. At Pure Encapsulations, our commitment to sustainability began with a pure purpose – to improve the wellness of others. Today, this heartfelt commitment extends to the planet as we strive to be fully recyclable by 2025 and reach zero net greenhouse emissions by 2050.
Pure Encapsulations provides a sustainably conscious brand option for customers eager to support businesses that share their concerns for the planet. For more information on our sustainability efforts, click here.
READY TO GET STARTED?
At Pure Encapsulations, we distinguish ourselves in the independent pharmacy market by prioritizing quality, FREE FROM manufacturing, clinical research and sustainability. These factors differentiate us from standard low-cost options and our brand helps turn independent pharmacies into a destination for health-conscious consumers seeking effective and reliable supplements. By choosing Pure Encapsulations, pharmacists can be confident they are investing in high quality, value, and a genuine commitment to becoming a destination for wellness in their community.
FOR FURTHER INFORMATION
Click here to view our pharmacy support page. You must be logged in to view our library of marketing resources. If you don’t have a Pure account, you can get started here.
ASK THE PHARMACIST
Doctor detailing is critical in building and maintaining a successful pharmacy business. What do you think sets Pure Encapsulations apart from other brands (cont’d.)?
As a FREE FROM brand, what’s NOT in their supplements is important. Pure Encapsulations takes the time and effort to make sure many common allergens, unnecessary fillers, binders and preservatives are excluded from their products. This further differentiates their brand from most other supplement companies.
Ben Holter, PharmD, RPh, MBA+
Shrivers Pharmacy and Wellness
+Ben Holter is a retained consultant to Pure Encapsulations.
1. Among brands surveyed, Nutrition Business Journal® 2016, 2020; Kaiser Associates 2014.
†Visit PureEncapsulationsPro.com for more information on our GMO policy.
*Except where labeled.